The wonderful thing about Apple technology is just how intuitive it is.
Design and technology should be the subject where mathematical brainboxes and science whizzkids turn their bright ideas into useful products.
I think if you have to pay for your education, you worry very seriously about you're going to do when you've got your degree.
Arbitrary benchmarks cheat kids out of a fulfilling education.
Failure is an enigma. You worry about it, and it teaches you something.
Business is constantly changing, constantly evolving.
My interest in film is sort of catholic - apart from science fiction and horror movies, I'll watch almost everything.
I don't design down to a price.
Today, computers are almost second nature to most of us.
So I think the winners in recession are the people who produce new technology that does things better, which people really want.
People will make leaps of faith and get excited by your product if you just get it in front of them.
I don't particularly follow the Bauhaus school of design, where you make everything into a black box - simplify it.
Fear is always a good motivator.
When decisions on nuclear power stations and runways are delayed and the government dilly-dallies, people think they aren't important.
Beauty can come in strange forms.
The media thinks that you have to make science sexy and concentrate on themes such as rivalry and the human issues.
In the digital age of 'overnight' success stories such as Facebook, the hard slog is easily overlooked.
Britain's great strength is its innovative, design and engineering natural ability and we're not using it.
I don't do something necessarily to make a big profit or because it's a logical business decision.
I hate science fiction.
Anger is a good motivator.