Fear is always a good motivator.
Today, computers are almost second nature to most of us.
Beauty can come in strange forms.
The wonderful thing about Apple technology is just how intuitive it is.
When decisions on nuclear power stations and runways are delayed and the government dilly-dallies, people think they aren't important.
Anger is a good motivator.
I don't do something necessarily to make a big profit or because it's a logical business decision.
I think if you have to pay for your education, you worry very seriously about you're going to do when you've got your degree.
I don't particularly follow the Bauhaus school of design, where you make everything into a black box - simplify it.
People will make leaps of faith and get excited by your product if you just get it in front of them.
Design and technology should be the subject where mathematical brainboxes and science whizzkids turn their bright ideas into useful products.
Arbitrary benchmarks cheat kids out of a fulfilling education.
So I think the winners in recession are the people who produce new technology that does things better, which people really want.
Business is constantly changing, constantly evolving.
My interest in film is sort of catholic - apart from science fiction and horror movies, I'll watch almost everything.
In the digital age of 'overnight' success stories such as Facebook, the hard slog is easily overlooked.
The media thinks that you have to make science sexy and concentrate on themes such as rivalry and the human issues.
Britain's great strength is its innovative, design and engineering natural ability and we're not using it.
Failure is an enigma. You worry about it, and it teaches you something.
I hate science fiction.
I don't design down to a price.